Charlotte Tilbury has taken on the role of global ambassador for The King's Trust as the youth charity marks half a century since its founding.
The 53-year-old beauty mogul, who previously held the position of enterprise ambassador for the organisation, will also serve as co-chair of The King's Trust Global Gala.
The fundraising event takes place in New York on Wednesday as part of the anniversary celebrations.
According to the trust, her expanded international position *reflects her enduring commitment to championing young people and entrepreneurship worldwide* and will help promote *greater access to the skills, confidence and opportunities young people need to thrive*.
Ms Tilbury established her namesake beauty brand in 2013, having spent more than two decades working as a make-up artist to the stars.
Her connection with the charity stretches back five years, during which time she served as ambassador for enterprise.
Speaking about her previous work with the organisation, she said: *I have had the immense privilege of working with The King's Trust for the past five years as ambassador for enterprise, supporting His Majesty the King's mission to champion young people in the UK and give them the tools, belief and opportunity to transform their lives and their communities.*
On her new appointment, Tilbury expressed her gratitude, stating: *It's an honour to build on my role by becoming a global ambassador and co-chair of the global gala at such a pivotal moment in the trust's history.*