The 9 Makeup Trends Defining 2025, According To Celebs And Beauty Experts

We may have only experienced a few weeks of 2025, but the year's makeup trends have already cemented themselves into the zeitgeist. I'm not too surprised, to be honest. The month of January is practically buzzing with new beginnings, and with that comes an itch to dip your toe into something new.

If you're craving inspiration in the beauty department, allow me to point you to these trending looks below. They've been all over my Instagram and TikTok feeds, and experts promise me they'll remain relevant for months to come. Why not master them early on? Ahead, get a jump on the nine makeup trends already dominating 2025.

I hesitate to call this a trend, as I've personally been a fan of the no-mascara look for years, but I can't ignore the onslaught of makeup lovers skipping the inky pigment as of late—including Alix Earle , who recently hopped on the trend.

⁘A full face paired with no mascara gives such an elegant look because the focus naturally shifts to the cheekbones, jawline, and overall structure of the face while still looking polished and put-together,⁘ notes professional makeup artist Sophia Escobedo . That doesn't mean your liners and shadows must collect dust. In fact, ditching mascara can help those stunning eye products stand out even more.

⁘To give this look a more fun approach, I recommend using a lash serum to nourish and strengthen, then curl the lashes to lift and open the eyes,⁘ Escobedo adds. ⁘To add a subtle shine, I pat a touch of balm, like Aquaphor, onto the tips of the lashes, creating a glossy, wet-lash effect. It's an easy way to achieve a natural, effortless vibe.⁘

Call it the Billie Eilish effect. Ever since the star posted her long-awaited GRWM on TikTok , beauty fans have gone wild for her grungy, fully rimmed eyeliner. According to Escobedo, this Eilish-backed trend will take center stage in the months ahead. ⁘Lining the full eye rim—whether with a classic black or brown pencil liner—gives off that '90s edgy vibe that's making a strong comeback,⁘ she notes.

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