Ben ⁘ Jerry's co-founder Ben Cohen is accusing Unilever of blocking the brand's creation of a pro-Gaza ice cream.
It happened "a while back", says Cohen on social media. Ben ⁘ Jerry's wanted to make it, but "weren't allowed to".
So the co-founder is taking it upon himself to develop the product: a watermelon-flavoured sorbet that "calls for permanent peace in Palestine".
If Unilever won't support Ben ⁘ Jerry's development of a pro-Gaza ice cream, Cohen's going to go ahead and do it anyway. He's made an Instagram video from his own kitchen – featuring himself, some watermelon, and an empty ice cream pint.
"I'm making what they couldn't," he tells his followers. "I need your help to come up with the other ingredients for the sorbet, and the name for it as well."
The crowdsourcing effort has officially launched. It's understood the base flavour will be watermelon – a symbol of solidarity with the Palestinian cause due to its colour links (red, green, white and black) to the Palestinian flag. The public is being invited to share their favourite watermelon flavour combinations.
The current frontrunner is rose water, date, pomegranate molasses and watermelon. Coming second, watermelon with honey, pine nuts, mint and lime.
The name is also up for grabs. The most popular to date is 'Sweet Resistance', followed by 'Freemelon' and 'Seeds of Freedom'.
Unilever confirms Ben ⁘ Jerry's did propose a new product launch of this nature in recent months, and that it wasn't approved.
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