How TEREZ Created A New Category Of Sportswear For Women

The Taylor Swift effect—how TEREZ created a new category of sportswear for women originally appeared on The Sporting News . Add The Sporting News as a Preferred Source by clicking here .

Allow me to introduce you to TEREZ , the lifestyle brand that, four years ago, launched its first sportswear collection for women with Major League Baseball.

SN: Can you share more about the early makings of the brand/the launch in 2008? What were the initial months like?

Tisch: Terez started from pure joy and a desire to make people smile. In 2008, I was literally working out of my parents' basement in New York, cutting and sewing the first samples by hand with a vision to create something that celebrated individuality and positivity. There was no grand plan at the time - just a feeling that clothing could be a source of self-expression and happiness. Those early months were scrappy and full of learning curves, but also magic. Every sale felt monumental. I remember packaging orders myself, hand-writing notes, and dreaming about how far this energy could go.

SN: Can you share more about some of the famous faces who have worn the brand? What is it like seeing celebs rocking the gear in celebrity row?

Tisch: It's exciting. There's this newfound space for women to show up exactly as they are - loud, loyal, passionate - and to be seen as real fans. We're not on the sidelines anymore; we're part of the narrative. Being a female sports fan today means embracing your team, your style, your voice - unapologetically.