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What do you think of when you hear the name Louis Vuitton ? The label's cult-favorite Neverfull tote bag — blending chicness with functionality? The latest installation of its Takashi Murakami collaboration? Or the founder's original luggage trunks, harking back to the long-lost era of travel by steamship? Whatever associations you have with the founded-in-1854 French brand, everyone can agree on one thing: Louis Vuitton is one of the most iconic Maisons of our time, an institution known and beloved the world over.
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To celebrate its rich, 170-plus-year legacy, a new title was just added to Assouline's The Legends Collection: made for arts-and-culture aficionados with refined tastes. Meet "From Louis to Vuitton," a visual-rich narrative of all things Louis Vuitton written by French-Swiss journalist Arthur Dreyfus. The best part? It can be read in the order of your choosing, perhaps as a subtle nod to Louis Vuitton's emphasis on tailored-to-you experiences.
The fashion coffee table book 's 406 pages take readers on a journey, starting at the time when Louis Vuitton left his hometown of Jura, France and ventured to Paris, becoming a trunk maker's apprentice. He quickly made a name for himself in the industry — developing a roster of bourgeoisie clients the likes of Empress Eugenie, the wife of France's last monarch.
"From the outset, his inventions were met success," Dreyfus writes in one of the book 's early chapters. " Farewell to the rounded-top trunks, and hello to flat-top trunks which could be… abracadabra … stacked onto one another!"
"From Louis to Vuitton" aptly captures milestones from Vuitton's first dedicated workshop in the Paris suburb of Asnières to his eponymous brand's eventual expansion across categories such as men's and women's fashion, watches, fragrances, and beyond. Because artistic directors are crucial to the flourishing of any fashion house, Dreyfus' latest also devotes space to highlighting the contributions of Louis Vuitton's most fearless leaders — who were able to propel the label into the present day while keeping a firm grasp on its inimitable legacy.
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