You know what I love? A beauty product that actually works. You know what I love even more? When that problem solver is on sale. That's why I wait all year for Black Friday — it's the perfect time to stock up on celeb-loved staples and beauty editor favorites that make my skin smoother, my lashes fuller and my hair thicker. My first stop? Ulta's Black Friday sale . The deals are already live, with up to 50% off major brands like Neutrogena, Clinique, Elemis, Mario Badescu, Tarte, Sol de Janeiro, Benefit, Medicube, Olaplex and more.
What I'm grabbing: a Mario Badescu collagen mask Martha Stewart swears by, plus a $10 Maybelline mascara that Yahoo's beauty editor literally crowned "best of the year." At this rate, I'll need an entirely new makeup bag by the time the week wraps, and honestly? Worth it.
Yahoo Senior Beauty Writer Marie Lodi recently tried this Martha Stewart-loved collagen mask , which is specially formulated to work for both mature and sensitive skin.
"With its humble, little white tub, it might not be the most glamorous face mask on your vanity, but it left my skin firmer, my pores appearing smaller and I had a nice glow that usually only happens after a professional treatment," said Lodi of the 30%-off favorite.
According to Romolini, this is the best non-drying facial cleanser out there, a favorite of professional makeup artists who often need to remove serious face paint without damaging their (often high-profile) clients' skin. The Elemis balm is filled to the brim with soothing ingredients like chamomile and lavender, and as the (many!) TikTok fan videos attest, it really works for both cleaning and plumping.
Jennifer Garner swears by Neutrogena, so much so that she has been a longtime ambassador for the brand. Last year, the actress shared that its Hydro Boost Water Gel Moisturizer, down to $16 for Black Friday, is one of her favorites.
"I can instantly tell the difference — [my skin] just looks fresh and plump and better. There are all these little micro-lines that once I put this on, they go away," she told InStyle. "This is 48 hours of moisture that you're locking in with one thing, and then I don't have to worry about it … I think it's my favorite product we've ever put out."
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