As part of this exclusive deal, Myer will sell all segments of the Fenty Beauty range, including beauty products, skincare and an exclusive Australian retailer launch of Fenty Eau De Parfum.
The arrival of Fenty Beauty forms part of a broader partnership between Myer and Kendo Brands. Kendo also manages the likes of Ole Henriksen, KVD Beauty and Lip Lab.
Myer chief merchandise officer Belinda Slifkas said the launch of Fenty Beauty supports the continued transformation of the Myer beauty department to engage a younger customer base.
"We're thrilled to introduce Fenty Beauty to Myer customers across Australia, in what is set to be one of our most exciting and highly anticipated launches in recent years," Slifkas said.
"Myer is unfolding an inspiring new retail vision, and we are looking forward to bringing unique launches and viral products to all their shoppers across the country."
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