Ulta Beauty , the nation's largest specialty beauty retailer, is bringing its popular beauty convention, "Ulta Beauty World," to Central Florida in April 2026.
The Ulta Beauty World convention plans to offer exclusive experiences, including brand founder meet-and-greets, live hair and makeup tutorials and demonstrations by the Ulta Beauty Pro Team, on-the-spot sampling from a diverse lineup of premier beauty brands across categories, and more.
Last year's inaugural convention was held in San Antonio, Texas. Attendees during this year's event will receive "curated swag bags filled with must-have products from top beauty and wellness brands." In a recent Instagram post, they stated that these bags are valued at approximately $2,000.
This year in Orlando, Ulta officials also announced that they are offering master classes the day before the convention.
The Orange County Convention Center has three buildings on International Drive and Universal Boulevard:
A government-issued ID is required for event access and must match the first and last name on the ticket confirmation. Your ID and the name on your ticket must match to enter Ulta Beauty World.
Ulta also announced that it will host a masterclass on April 15, featuring an exclusive, hands-on learning session led by top industry experts and brand founders. It will cost $75 plus a processing fee and has a limited number of tickets.
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