The luxury fragrance discovery service now offers 1,000 authenticated perfumes from 200 brands across 27 European markets
Scento also operates an AI-powered perfume recommendation engine that matches members with fragrances based on personal preferences, lifestyle and scent family affinities. More than 75,000 members have completed the platform's fragrance profiling quiz , generating one of the largest European olfactory preference datasets. This cross-cultural scent intelligence spans 27 markets and 12 languages, giving Scento unique insight into how fragrance preferences differ across regions from Scandinavia to the Mediterranean.
Dobrincu, a Forbes 30 Under 30 Europe honoree and the youngest Shark Tank judge globally, previously founded and exited the social media analytics platform Storyheap, which was used by Hulu, Universal Music and Tumblr. He launched Scento to bring the same data-driven approach to the 60 billion EUR fragrance industry.
Scento currently serves members in France, Germany, Italy, Spain, Poland, Romania, the Netherlands, Belgium, Sweden, Denmark, Finland, Norway, Austria, the Czech Republic, Greece, Hungary, Ireland, Switzerland and Portugal. The company ships perfume orders across Europe with delivery times of one to three business days. Scento plans to expand its authenticated designer perfume catalog to 2,000 fragrances by the end of 2026 and deepen its luxury fragrance discovery capabilities with additional AI-driven personalization features.
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