Chanel Denim Is Coming For Your Makeup Bag

If there's one fabric that is quintessentially American, it's denim. But despite its strong roots in the US, the material has become a global staple, with countless designers putting their stamp on it, whether that's through the countless washes, classic jeans or innovative silhouettes that depart from the essentials. Now it's even coming for your makeup bag with Chanel 's new limited-edition denim makeup collection.

"In my opinion, it's all about versatility," says Chanel Makeup Artist Tyron Machhausen . "Denim is a timeless material that constantly reinvents itself. Depending on the context, it can go from a simple, everyday companion to an extraordinary couture look. Denim is also deeply personal. We all have stories about our first perfect jeans and the connection they hold to our lives. And makeup, like fashion, is becoming more expressive and personal, making this denim collection the perfect bridge between the worlds of fashion and beauty."

"It has that soft glow that doesn't try too hard. It's not shiny or sparkly—it just catches the light in a really natural way, the same way denim does once it's been worn and loved," Machhausen says. "I love applying it to the high points of the face—cheekbones, temples and the bridge of the nose—for an effortless glow. It's also beautiful lightly swept across the eyelids or right below the brow-bone for a fresh, modern highlight."

Meanwhile, the Les 4 Ombres Denim Dream and Coco Jean palettes evoke jeans in eyeshadow format in a slightly more literal way. "They remind me of denim washes—from faded to deep indigo," Machhausen says. "The textures are key: some shades feel soft and matte, others catch the light, just like denim does depending on how it moves. The textures allow you to build or sheer out the color, which is exactly how I like to work as an artist. I love keeping it really soft—one blue shade blended across the lid, clean skin, good lashes. It feels modern and chic without being intimidating. For night, I'll just deepen the lash line, elongate it a bit and stop there."