Wednesday, February 25, 2026

Gucci's New AI-generated Ads Have Hit A Nerve Online

The renderings — including a glamorous woman in a fur coat striding through a restaurant, a pair of models some commentators likened to ⁘Grand Theft Auto⁘ characters, and sleek car scenes — were posted on Gucci's social media pages ahead of creative director Demna Gvasalia's first runway show at Milan Fashion Week on Friday.

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