The Saint Laurent Shift
Paris, 1966. Yves Saint Laurent opened a shop on the Rue de Tournon. The Left Bank. Here's what actually matters, I was like a student of the era reading how the designer moved away from the gold chairs of the salons and he embraced the pavement of the city. He sought the attention of the youth.
Look at the racks. The boutique offered clothing without the need for appointments. Here's the deal, I've noticed the transition from custom measurements to standard sizes allowed the business to outlast its competitors. This was the birth of the Rive Gauche label. Catherine Deneuve stood among the first customers.
Men and women wore the same pea coats. The designer used denim. He used jersey. Production moved to factories and the brand reached the world. High fashion met the street. The industry changed.
Peeling back the layers
Information for this article was obtained from "Yahoo Lifestyle".
The shop in Paris functioned as a laboratory for social change. Saint Laurent discarded the old rules of the couture house. Women bought trousers. They bought trench coats. The boutique stayed open for forty years. It remains a marker of the moment when style became a product for the public.
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