The latest brand to share its rebooted sustainability strategy? Louis Vuitton , which is launching its Regeneration 2030 roadmap today. Moving beyond its pre-existing commitments to reduce its environmental footprint, the LVMH-owned fashion house is now aiming to have a positive impact on the planet. “The question today is no longer how to limit [our] negative impact,” Christelle Capdupuy, Louis Vuitton's senior vice president of sustainability, tells Vogue . “The world is under pressure: the climate is changing, biodiversity is receding, and water scarcity threatens our planet. At Louis Vuitton, more than 90 per cent of our raw materials comes from nature. This is why we decided to evolve our commitment beyond preservation towards regeneration, in order to contribute positively to ecosystem restoration.”
To achieve this, Louis Vuitton is committing to restoring one million hectares of flora and fauna habitats by working in partnership with the conservation charity People For Wildlife , as well as looking to create a positive impact within its own supply chain. “[We are] placing regenerative agriculture in the heart of our approach, because it will decrease the impact on the soil and restore biodiversity, and also capture more carbon,” Capdupuy explains.
As part of its current sustainability strategy, Louis Vuitton has increased the amount of certified and recycled materials it uses from 52 per cent to 98 per cent over the past five years. Now, the brand is raising its ambition level, setting a target to source 100 per cent of its virgin cotton, wool and leather from regenerative sources by 2030. “Regenerative agriculture must be scalable, and scalability lies in working hand-in-hand with the farmers,” Capdupuy continues. “We are not targeting small volumes.”
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