Calvin Klein Jeans Plays With Light

O: What is the collaborative process with Calvin Klein Jeans and how has that evolved since the launch of Color Shift?

GB: Marchon and Calvin Klein share over 30 years of successful partnership in eyewear. Probably the longest licensing agreement ever standing in the category. Over the decades, we developed a very strong collaborative process, which involves both creative teams from initial concept to final delivery. The Color Shift collection, with its unique features, is the perfect result of such collaborative effort, where an innovative eyewear technology is made to reflect Calvin Klein Jeans' brand identity, referencing the brand's iconic design and vision.

GB: Staying true to the Calvin Klein Jeans' identity – attitude, self-expression and dynamic – the Calvin Klein Jeans Eyewear collection was designed to connect with younger generations who enjoy trendy shapes, bold colours, versatility and unique, unexpected details. The eyewear industry evolves every day, so it's important to take a macroscopic look at the traditional approaches to materials and frame styles. With that in mind, our product development team began scouting for new, playful ideas and identified UV-sensitive acetate as a material that would bring a wow factor. UV-sensitive acetate not only perfectly aligns with CK Jean's identity, but it is a fresh and innovative take on everyday eyewear.

GB: The Color Shift collection will continue to push the envelope of innovation and ingenuity. When we initially introduced the collection, the styles changed from colour to colour. In recent collections, we've created more styles that include textured effects, like Havana colorations, into the frames to make them more dynamic and playful.

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