HOW UNILEVER FOOD SOLUTIONS IS HELPING SHAPE MENUS OF THE FUTURE

Unilever's global team of 250 chefs, 10 of whom are in North America , work together with their partners to meticulously craft the annual report. Future Menus features not only the trends driving menus but also the top ingredients, new techniques and globally inspired and locally adapted recipes, along with the insights and inspiration behind these macro forces. Moreover, all of the recipes featured in the report are designed with cost, execution and various skill sets in mind to make them easily executable for restaurant operators.

TOP FOUR CULINARY INDUSTRY TRENDS SHAPING FOOD CULTURE
The top four macro trends detailed in the report are:

Street Food Couture: This trend is about taking traditional street foods and elevating them into gourmet offerings, driven by Gen Z's preference for accessible and exciting food options and the growing popularity of night markets. It is about reinventing traditional recipes for tacos, empanadas or bao buns, and blending ingredients and techniques from various cultures in a thoughtful, innovative manner.

⁘We are seeing a surge in Mexican, Indian, Korean and Filipino street foods, with Filipino cuisine gaining the most traction in the U.S.,⁘ said UFS Executive Chef Brandon Collins . ⁘Street Food Couture is about creating intriguing and interesting dining experiences that offer accessible luxury.⁘

⁘The Street Food Couture trend underscores what so many of us have been doing for years — taking the food we grew up on and pushing it forward, without losing where it came from,⁘ said Chef Kwame Onwuachi of Tatiana and Dōgon.

Borderless Cuisine: This movement is driven by increased globalization and migration as well as a new generation of chefs aiming to honor their multicultural roots. These chefs are reimagining how different culinary influencers can be combined to create unique yet authentic dishes that go beyond novelty.

⁘There is so much inspiration in the Future Menus trend report,⁘ said Chef JJ Johnson of Fieldtrip . ⁘I normally call what I cook global, but now I am going to take away all of the borders and the boundaries.⁘

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