Created in partnership with ad agency Adam&EveDDB, the spoof also features JaNa Craig from Love Island USA.
Today, Maybelline New York has unveiled its latest ad campaign, 'Primer Donnas,' a faux reality TV show with a cast of beauty-obsessed characters. Starring reality royalty Ariana Madix from Vanderpump Rules, the spot is to tout the brand's primers.
Madix, of course, was a central character in the headline-making 'Scandoval' storyline on the Bravo show back in 2023.
"We're thrilled to be partnering with incredible reality personalities Ariana Madix and JaNa Craig for this hilarious campaign, showcasing the benefits of our Grippy Serum Primer and Poreless Jelly Primer, built to withstand whatever comes your way," said Zina Tagemouati, vice-president of marketing at Maybelline New York.
"We wanted to tap into the drama, passion and personality that makes reality TV so captivating, because finding your holy grail primer should feel like winning a reality show: bold, thrilling, and unforgettable."
The work was directed by Melissa Bolton Klinger, whose credits include Us, X-Men, The Daily Show and campaigns for McDonald's, Burger King and Sony.
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