For over a century, the Burberry trench coat has been one of the most iconic pieces in fashion. Popularized during World War I for military use, it was worn by British officers in the trenches because it was waterproof, lighter and more functional than the long, heavy wool overcoats they had worn in the past. It's been immensely influential ever since and most recently served as the muse for Burberry Beauty 's new makeup collection, the Beyond Wear line.
Trench Protect Technology is the cornerstone of Burberry Beauty. Looking to the game-changing gabardine fabric of the trench coat, Trench Protect Technology is made up of antioxidant and anti-pollution ingredients that protect skin while still being breathable and comfortable. It's in the same spirit of that British effortless sophistication, but with a modern spin for beauty.
Burberry Beauty's Beyond Wear line marks the return of the brand to the US. Burberry makeup temporarily withdrew from the US market during a transition period to Coty in 2017. It officially debuted on Nordstrom.com last fall and just launched in-store at the Nordstrom NYC Flagship this spring, starting a broader retail rollout.
"Following an incredible reception of Burberry Beauty's fragrances in the US, including GODDESS, HER and HERO, and after successfully relaunching Burberry makeup in the UK in 2023, Coty and Burberry are thrilled to reintroduce the makeup portfolio to the US market with a renewed direction and innovative formulas," says Suzane Rodrigues, Global Marketing Director, Burberry Makeup. "Returning with a lineup for face, eyes and lips that embodies Burberry's British heritage, this launch brings a distinctive and inclusive beauty experience to US customers. As Burberry Beauty reaches an exciting point of evolution and global appeal, this launch provides the ideal opportunity to bring its elevated makeup collection to US consumers, underscoring Burberry's commitment to quality and innovation."
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