People tend to go to a Dallas Cowboys game not just to see the touchdowns—they're also there to watch the iconic Dallas Cowboys Cheerleaders (DCC). The famously glamorous squad is about to look even more fabulous thanks to Charlotte Tilbury 's debut US sports partnership as the first official beauty partner of the DCC.
"Playing a part in empowering these remarkable young women to break barriers within sport and beyond with our first ever sports partnership in the US is a truly magical moment for me," says Charlotte Tilbury, President, Chairman, Chief Creative Officer and Founder of her eponymous beauty brand. "I am incredibly passionate about women pursuing their dreams, feeling their most confident and thinking limitlessly. The DCC are athletes at the top of their game demonstrating dedication, excellence and innovation in all they do—qualities that resonate strongly with me. They are one of the most iconic and storied sports franchises in the world and today America's Sweethearts have officially become Charlotte Tilbury Darlings!"
By joining forces, the brands can work together to achieve their mission of spreading confidence and joy. "The Dallas Cowboys Cheerleaders have always stood for confidence and empowerment, both on and off the field," Jones says. "With so many girls and women around the world looking up to them as role models, we believe this partnership with Charlotte Tilbury reinforces a powerful message: be who you want to be. It's about feeling your best, owning your presence and uplifting others to do the same. When women have that kind of confidence, they carry it into every part of their lives. It shapes how they face challenges, how they treat others and how they see themselves in the world. Confidence built early becomes a foundation for a lifetime of resilience, leadership and self-worth."
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