Visiting a corporate museum might not sound like Tokyo ⁘s most compelling tourist activity. But in this instance, I would be inclined to disagree. For any beauty lover ⁘ or those with an interest in photography, graphic design, architecture, art direction or fashion, for that matter ⁘ Shiseido⁘s Corporate Museum is a must-see if you happen to be visiting the city this June and July.
⁘Whether it is in the way a formula is created by our researchers, our editorial vision for a campaign or who we collaborate with to materialise dreams and ideas, Shiseido has been a pioneer in the beauty scene since 1872,⁘ says Valeria Baker, PR and social media group manager for Shiseido. The company marked its 150 years in 2022 by commissioning Neville Brody's creative agency Brody Associates to design a new Shiseido brand ⁘code⁘, or identity, that reflected its past while looking to the future.
Situated in Kakegawa, a 90-minute Shinkansen ride out of Tokyo, the Shiseido Corporate Museum and Art House was originally built to mark the 120th anniversary of the company. When you arrive at JT Kakegawa station, I⁘d advise you to head to Komeda Coffee for an iced takeaway to sip on the 25-minute walk to the museum. The route itself is lovely, and very straightforward. But, if you⁘re pressed for time, a taxi will take under five minutes to get you there.
The museum is divided into two parts: to the left, the building curves round into a section that houses an art collection that the company has accumulated over the years. There is a permanent collection here as well as regularly changing exhibits. This award-winning space is called the Shiseido Art House, which first opened in 1978, built by architects Takamiya Shinsuke and Taniguchi Yoshio. It will be closed from 7 June to 4 September 2025, as it prepares for the second part of a special exhibition. But the sculpture park is open all year round and makes for a lovely meander, with works by the likes of Lee U-Fan. Plus, during the summer months, the garden⁘s horse chestnut and olive trees are in bloom.
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