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The 28-year-old rugby star has also partnered with TJ Maxx , her first major retail sponsorship, to award sponsorships to 10 women alongside hairstylist Jen Atkin, designer Carly Cushnie, piano prodigy Chloe Flower and Broadway's Renée Elise Goldsberry. You Sponsored by TJ Maxx provides opportunities through funding, tools, knowledge, connection and visibility for those who want to do it all, like Maher.
"I'm really honored they chose me as somebody who makes my brand authenticity," Maher tells The Hollywood Reporter . "It'll be good to connect with some of those who've been chosen and maybe give a little bit of insight for them, but they can teach me things as well."
Maher admits she doesn't know everything there is to know about starting a business. The truth is, she's created one by being herself. The athlete helped a niche sport like rugby become a sensation, after her 2020 Tokyo Olympics videos went viral on TikTok and when she helped Team USA win bronze — the United States' first medal in the sport — at the 2024 Paris games.
"To be the face of it worldwide has been so cool, but also I hope to see more," she says. "I hope to see more of us getting out there. I want more superstars. The influencer thing is cool. I think that to me, number one, I'm an athlete, I'm an Olympian, that's who I am."
She's comfortable showing her strength in a bikini. "This summer, I'm wearing the tiniest bikinis," she says. She's a big fan of Monday Swimwear and Australian brand Budgy Smuggler , in addition to the ones that "come free in the mail."
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