Saturday, July 19, 2025

Usher On Channeling Frank Sinatra For New Ralph Lauren Fragrance Campaign: It's A ‘Grand Moment Fo...

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Usher is now a brand ambassador for Ralph Lauren Fragrances. The Grammy-winning artist who has brought many iconic hits over the years such as "Yeah!," "U Got It Bad," "My Boo" and "Confessions," is now the face of Ralph's Club New York Eau de Parfum . This new partnership surprisingly serves as Usher's first fragrance campaign and Ralph Lauren Fragrances' first partnership with a major award-winning music artist.

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Similar to Ralph's timeless appeal, the new campaign aims to capture the glamour of Manhattan's golden age, celebrating the city's modern energy, authenticity and enduring excellence. Usher, who's known for his Southern upbringing, has always been inspired by the city that never sleeps, which played a major role in the singer's career early on. The Atlanta native recorded his first album in NYC in 1997, while Ralph Lauren founded his brand in Manhattan 30 years earlier in 1967, making it appropriate for both men to celebrate the Big Apple.

"I have the greatest respect and admiration for what Mr. Lauren has accomplished and I could not be more happy and proud to join Ralph Lauren Fragrances," Usher said in a statement. "This is a brand that represents the best of who I want to be as an entrepreneur, a creator, and a man. I'm inspired and energized — this partnership feels like coming home."

"We creating something that was a bit more sweet, with black currant being a very high note, and bergamot being something that you smelled at the top, and then lavender and sandalwood being something that was grounding the bottom," Usher tells Billboard . "This is a very unique scent that would allow you to feel comfortable wherever you are."

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