
On Tuesday, Aug.12, Blush Pink will rejoin the brand's core luggage assortment, marking a major moment for fans who've been asking for it since it was phased out in 2022.
With over 250,000 units sold during its 5-year run (launched in 2017) and a waitlist that topped 40,000, Blush wasn't just popular, it was kind of a phenomenon.
The timing couldn't be any better, either. Whether you're planning a late-summer escape to the Amalfi Coast, starting to narrow down your honeymoon bucket list or mapping out cozy fall foliage road trips, Blush Pink is the travel companion you didn't know you needed (again).
It's soft, romantic and endlessly photogenic — a color that flatters every backdrop, from sun-drenched airport terminals to moody mountain cabins.
And while Away does have a pretty stacked lineup of pink luggage and travel bag options from Clay Pink and Rose Gold to Glacial Pink, Blush is the one that started it all. It's the OG. The icon. The shade that made luggage feel like a fashion statement so very many years ago.
Fans who didn't get their hands on the best-of Blush Pink before the color was gone are already setting their alarms for the much-anticipated relaunch.
Following the brand's official social media tease late last week, excited comments poured in like "OMG! Blush?!?!" and "Please please be blush pink -- the shell of my OG Blush pink cracked in transit but I love it too much to exchange for any of the other colors."
So, as much as this Blush re-release serves as a nostalgic, sentimental nod to Away's first fans, it's even more so a direct response to Away's dedicated community and their ardent asks (to bring back set-completing shades), whose feedback continues to shape the brand's product decisions.
Danielle Halibey can be reached at dhalibey@njadvancemedia.com . Have a tip? Tell us at nj.com/tips .
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