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After bringing together Timothée Chalamet and Martin Scorsese in a promotion for the fragrance Bleu de Chanel last year, Chanel has updated the scent. The all-new version of its iconic men's fragrance, L'Exclusif, brings together Olivier Polge, Chanel 's in-house perfumer, and Chalamet as his muse.
"With the creation of this new interpretation, I wanted to go even further in the woody notes, to bring even more intensity," says Polge, whose father is the creator of the original 2010 Bleu de Chanel fragrance . "By broadening the spectrum of the woody olfactory family, we naturally end up with leathery notes, which I wanted to be particularly ambery and resinous."
L'Exclusif continues the DNA of Bleu while exploring new realms of men's fragrances, and comes at a moment when men are no longer hesitating to venture into more assertive signature scents .
"It seems that men today are choosing perfumes in a more daring way, genuinely looking for fragrances that stand out for their sillage and staying power—a trend that runs counter to the men's fragrances of a few years ago, which emphasized freshness," Polge says.
"It's really the cedar that I smell the most," the A Complete Unknown actor says. "While this fragrance is certainly denser, it avoids falling into the 'overpowering, over-invasive perfume' box, and retains a certain freshness that is entirely characteristic of Bleu."
"We had to find the right tone to express our vision of a masculine extract: reusing the codes we apply to feminine extracts, i.e. preciousness and intensity, while bringing masculinity and depth," Polge says.
The result is a stronger extract, as woody as ever, but enriched with a more assertive leathery amber identity without betraying the spirit of 2010's Bleu.
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