In less than a year, Katseye have exploded from global talent show contenders to full-blown cultural powerhouses. With their diverse lineup, tight choreography, and sleek vocal unity, they⁘ve carved out a rare space: a girl group with true international resonance. But their influence doesn⁘t stop at the stage. Katseye⁘s stratospheric rise has brought with it a string of brand collaborations, and nowhere was that more visible than in their recent Gap campaign, which went viral across TikTok, Instagram, and even high fashion circles.
Titled Better in Denim, the campaign saw the girl gang fronting a classic American brand with Gen Z finesse, becoming one of the season⁘s most talked-about fashion moments. As much a mood board as it was a campaign, it cemented their dual appeal: style icons and pop stars. Riding high off their first American Video Music Award (VMAs) win, it⁘s clear now: Katseye⁘s brand collaborations aren⁘t just a trend, they⁘re setting the tone for the future of fashion meets fame.
When Gap dropped its Better in Denim campaign in August 2025, no one could have predicted the cultural reset it would spark. Except maybe Katseye fans. The global girl group fronted the Fall campaign with a kind of irreverent confidence that made you feel denim again.Not ironically. Unapologetically.
Speaking on behalf of the group, Manon admitted: ⁘We all freaked out, it⁘s such a big deal for us! Gap is such an iconic brand and we⁘ve loved their past campaigns with Tyla and Jungle.⁘ Yoonchae added, ⁘There⁘s something really timeless about denim. You don⁘t need to think too hard ⁘ it just works.⁘
Stylistically stripped-back but culturally dialled in, this campaign did what most celebrity brand partnerships can⁘t: it felt real. Katseye⁘s brand collaborations have always leaned authentic, but this one set the bar. It wasn⁘t just fashion content, it was a Gen Z timestamp, delivered in low-rise jeans and a flawless eight-count.
Exclusively released in the UK and Ireland, the collection was anchored by a vibrant pink-and-yellow bath bomb shaped like Katseye⁘s logo ⁘ a nod to the group⁘s bright energy and visual identity. But the real gems were the six collectible soaps, each crafted to match a member⁘s personality. The Limitless Key Soap, for example, is a shimmery translucent teal bar shaped like a stylised key, imbued with the fresh scent of peppermint and eucalyptus and woodsy base notes in cedarwood and cypress. The Dream Anchor Soap leans into sweet fruity tones, using blackcurrant absolute and bergamot oil for its fragrance. These soaps are sold as limited⁘edition pieces.
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