Coty Travel Retail has partnered with Gebr. Heinemann to debut "My Fragrance Garden," an exclusive experiential installation reimagining fragrance discovery through the lens of sustainability, education, and innovation.
"As a retailer, we are in a position between supplier and consumer, raising the importance of collaboration to increase sustainability at the point of sale," added Saskia Möller, Director, Legal, Compliance, ⁘ Sustainability at Gebr. Heinemann. "In doing so, the awareness raising and education of shoppers is crucial, therefore playing an important part in our sustainability strategy. 'My Fragrance Garden' perfectly contributes to this by shedding light on sustainability product credentials and attracting shoppers to learn more in a playful, exciting way."
Steffen Jopp, Managing Director, Gebr. Heinemann at Berlin Brandenburg Airport, said: "We are incredibly proud to host 'My Fragrance Garden' at Berlin Brandenburg Airport (BER). This unique activation transforms travel time into a sensory experience, highlighting sustainability and innovation in a captivating setting. Experiences like this at the point of sale are becoming essential for capturing attention and driving engagement. A heartfelt thank you to all partners and teams involved. We look forward to welcoming travelers and creating memorable moments together."
The centerpiece of the "My Fragrance Garden" experience is an interactive garden-themed circular display, inviting visitors to immersive themselves in the five key themes underpinning Coty's sustainable fragrance strategy:
• Upcycled Alcohol – Coty, working in partnership with experts at LanzaTech, uses captured carbon emissions to produce a high-purity alcohol that is suitable for use in fragrances. Created through a natural fermentation process, this new alcohol utilizes near-zero water consumption and significantly reduces the need for agricultural land and fertilizers – helping to lessen the impact on biodiversity.
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