Louis Vuitton has launched new exhibition Louis Vuitton Art Déco at its LV Dream showcase space in Paris, a stone's throw from the city's Pont Neuf.
Playing out over eight themed rooms with upwards of 300 heritage objects and archival materials, the exhibition marks the 100th anniversary of the International Exhibition of Modern Decorative and Industrial Arts which took place in Paris in 1925. It spotlights the legacy of Gaston-Louis Vuitton, grandson of the Maison's founder and showcases the house's deep connection to the artistic movement.
In the early 20th century the Vuitton scion spearheaded partnerships with artists and designers of the day such as Pierre-Émile Legrain, Camille Cless-Brothier and Gaston Le Bourgeois which were showcased at the 1925 exhibition under the banner Éditions d'art.
The privilege of a 170 year heritage is having 170 years of culture and storytelling at your disposal through which to ground and legitimise continued evolution.
The brushes, featuring carved grooves slide in and out on runners ensuring that their bristles don't get crushed. The silhouettes are a nod to New York's geometric skyscrapers, symbols of the Art Déco design language while exemplifying the movement's defining technical ingenuity.
Elsewhere an oval vanity table in black and red lacquer designed in collaboration with Legrain was displayed alongside a sketch by the 1920s multi-hyphenate.
The movement's defining technical ingenuity shared by Vuitton creations of the era was further evinced by the Maison's trunks such as the shoe secretary and modular auto trunk. The latter was made to measure for early automobiles which didn't come with the 'trunks' of contemporary parlance. Said trunks featured drawer sections which served as suitcases in their own right when they were detached from the mothership.
Their purpose—as in the transportation of garments and accessories—is the fil rouge that connects the Maison's origins as a trunk maker with the fashion house it was to become.
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