The company now intends to fully use its scale across R⁘D, consumer insights, manufacturing, and distribution to capture growth across all price points, ranging from $5 to $500, while also capitalizing on the new $7 billion mist market. Simultaneously, Coty initiated a review of its Consumer Beauty business to fully unleash its potential.
The review will focus on the mass color cosmetics business, which generates $1.2 billion in revenue. It will assess a full range of alternatives, including partnerships, divestitures, spin-offs, and other potential strategic actions, to maximize long-term value and strengthen the balance sheet. Coty has retained Citi to advise on this review.
Coty Inc. (NYSE:COTY) manufactures, markets, distributes, and sells branded beauty products worldwide. It operates through two segments: the Prestige and Consumer Beauty.
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