Gucci Mane describes feeling numb and invisible before impulsively getting the tattoo, as detailed in his memoir, "Episodes: The Diary of a Recovering Mad Man."
Gucci Mane is recontextualizing the narrative around one of his most notorious choices: the ice cream cone tattoo emblazoned on the right side of his face. In an exclusive excerpt from his new memoir, "Episodes: The Diary of a Recovering Mad Man," which was released Tuesday (Oct. 14), the rapper admitted that what many assumed was a bold branding move was really a masked cry for help.
For years, his team told the public the tattoo signified being "cool as ice" — a stylish flex. But Gucci now says the truth is far more tortured. He framed the tattoo as "an act of rebellion, but … a cry for help," disguised under the guise of "genius" marketing.
Gucci clarified that he didn't do it to gain the judge's sympathy, but he did want everyone to see his unraveling: "If the headlines said that I was crazy, then this was me confirming it." Rather than sparking concern, the public turned it into spectacle — tours, flyers, press coverage — treating it as performance art instead of pain.
The Atlanta native first mentioned the incident earlier this month while promoting the memoir on Instagram, saying, "Anybody who got family members, or they [are] dealing with mental health issues, you need to get this book."
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