Vivienne Westwood, the brand founded by Britain's queen of punk, opened Riyadh Fashion Week on Thursday, becoming the first international label to present at the Saudi Arabian event, which is now in its third year.
This week, the Vivienne Foundation, a charity she founded, rereleased one of her famous early creations, a T-shirt featuring framed female breasts , which was worn by the Sex Pistols guitarist in a notoriously crude 1976 live television interview that scandalized Britain .
But for some Saudi designers, the addition of the rebellious brand to the local lineup was just one more sign of the times, a testament to official efforts to cultivate the kingdom's cultural allure and nurture a creative scene.
"It's a way to platform the area," said Mohammed Khoja, 38, designer and founder of the Saudi brand Hindamme, who will show at Riyadh Fashion Week on Sunday.
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