When contemplating the design philosophy of gnuhr, Abbas identifies two natural enemies to functionality: use cases and price. By designing items driven by utilitarian components, stylish sensibilities, and a genderless perspective, a greater level of functionality is achieved as items cross over from one context to another with ease. Take, for example, the Shag Sweater and crossbody Sling bag, the former of which balances a graceful touch and sheerness with versatile thermoregulating properties while the latter welcomes everything from hiking essentials to groceries. gnuhr products are supposed to be an active, go-anywhere piece of a user's daily tool kit instead of pieces that sit in their closet waiting for the perfect occasion
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